Products and Services


Homeowners  Insurance provides coverage for damage or destruction  of the policyholder's home along with personal liability coverage.

The property coverage  generally provides for replacement  of damaged property, but can also be written on an actual cash value basis.  The property portion of a homeowners policy is generally broken into four sections:

  • Dwelling - provides coverage for your house, attached structures, and fixtures within the house such as built in appliances, plumbing,  heating, wiring, etc.
  • Other Structures -covers detached structures, such as garages, sheds, fencing, patios and retaining walls.  Structures used for business are not covered under a personal home policy.
  • Personal Property- includes the contents of your home and other personal items owned by you or family members  who live with you.
  • Loss of Use -covers living expenses over and above your normal living expenses if you cannot live in your home while repairs are being made.

If you rent your home rather than own, a policy can be purchased that would not include the dwelling and other structures coverage.

There are additional property coverages and endorsements that can be added to your policy such as extended replacement  cost, scheduled personal property, secondary residence coverage.   Homeowners policies issued by different companies  will have difference covered perils and exclusions.   In some geographical areas, the policy may exclude certain types of risks, such as flood or earthquake (coverage can be purchased if desired). Maintenance-related issues are typically the homeowner's responsibility.

The personal liability section provides coverage against a claim or lawsuit as a result of bodily injury or property damage to others caused by an accident on your property or as a result of your personal activities anywhere.  The policy provides for you and all your family members who reside with you.   Auto and business related incidents are not covered.

Medical payments is included in the liability section and provides coverage for medical expenses for persons accidentally injured on your property,  regardless of fault.  Medical payments does not apply for injuries to you or family members  living with you.  Business related activities are also excluded from medical payments coverage.


Personal Automobile insurance protects the policyholder against financial loss in the event of an incident involving a vehicle they own. The coverage can be customized to respond to special circumstances or requirements. This form has several different coverage parts included.  These are:

 Liability Coverage - provides protection against legal liability arising out of the ownership or operation of an automobile. The policy agrees to pay damages for bodily injury or property damage for which the insured is legally responsible because of an automobile accident. The policy also agrees to defend the insured for legal defense costs. The defense cost is in addition to the policy limits.

 Medical Payments – provides coverage for all reasonable and necessary medical and funeral expenses incurred by an insured because of bodily injury caused by an accident.  Coverage is provided for the named insured and family members, and any other person injured while occupying a covered auto.  Pedestrians or cyclists are also considered the insured when struck by a vehicle.  These payments are made without regard to fault.

 Underinsured Motorists Coverage – provides coverage when negligent driver has liability coverage at the time of an accident, but the liability limits carried may be insufficient to pay the damages for which the negligent driver is responsible. This is when the insured's Underinsured Motorist Coverage would apply and payment for the difference could be made.

 Uninsured Motorist Coverageprovides coverage when a negligent driver has not purchased liability coverage at the time of an accident which they are responsible.

 Auto Physical Damage - Auto physical damage coverage pays for damage done to your owned vehicles, subject to a deductible. This coverage is generally separated into two different damage types, collision and comprehensive.

Collision coverage is your vehicle’s collision with another vehicle or object.

Comprehensive (sometimes referred to as “other than collision”) is for damage from items such as hail, fire, theft, collision with a bird or animal.



 This provides a combination of coverages. Most policies will provide coverage for liability, physical damage, and medical payments. Some policies offer additional coverages such as emergency service, life salvage coverage, coverage for repairs after a loss, coverage for emergency first aid, and uninsured boaters coverage. The emergency service might cover such items as towing, delivery of fuel, and mechanical labor in case of breakdown.  Life salvage would give compensation to other people who act to save human life if a boating accident occurs. Coverage for repairs after a loss would pay any reasonable expenses for repairs to protect covered property from further loss. Emergency first aid pays reasonable expenses incurred by an insured giving first aid to others at the time of an accident. Uninsured boaters coverage allows the insured to be compensated for any bodily injury damages for which they are legally entitled, because of an accident with an uninsured boater. Some additional coverages are offered as part of the policy and others are offered for an additional premium. Most boat owners policies are written on an all risk basis.  Under all risk, the insurer agrees to pay for any direct physical loss or damage to the covered property. All losses would be covered except those specifically excluded.


Umbrella Insurance is sometimes referred to as Umbrella Liability or Excess Liability.  Umbrella insurance provides limits of liability protection that are excess over underlying liability insurance.  If your underlying liability limits are exhausted from a liability claim, your umbrella insurance policy takes over and provides you with additional protection.  Umbrella Insurance is written with a minimum limit of liability of $1 million with higher limits available.


Farmowners Insurance covers your property as well as provides liability coverage for your home and farming operations.  Each farming operation can have its own unique needs, and the farm policy can be designed to fit those needs.  Whether you own a small hobby farm or a large full-time operating farm, a policy can be custom fit for you.
The farm policy provides four general areas of protection:                           
1)     Home and contents
2)    Farm structures
3)    Farm personal property
4)    Liability protection




 Crop Hail Insurance provides coverage not only against hail but also against fire while the crop is in the field.  Some coverage is also provided while the crop is being transported from the field to the first place of storage.


Multi Peril Crop Insurance (MPCI) was developed by the Federal Crop Insurance Corporation and provides coverage against unavoidable crop loss for most crops.  Protection is available for a yield reduction loss as well as loss of revenue due to market fluctuations.  MPCI provides farms with peace of mind by protecting against financial loss in a bad crop year.


The Commercial General Liability (CGL) policy insures against the bodily injury liability and property damage liability exposures of a variety of commercial businesses, enterprises and ventures.

 The basic exposures of the named insured that CGL coverage forms insure include:

•    Ownership, maintenance or use of the premises
                   Example – someone tripping on loose carpet in your store
•    Operations conducted or performed on or off the premises
                   Example – a contractor damages property of others while working at a job site
•    Written contracts and agreements
                   Example – sub-contractor agrees to name general contractor as additional insured
•    Products manufactured, sold or distributed
                   Example – customer cracks a tooth on something in a sandwich
•    Completed operations
                   Example – contractor finishes a job, 2 weeks later another party is injured on contractor’s work
•    Personal injury
                   Example – libel or slander
•    Advertising injury
                   Example – libel against competitor in an ad
•    Medical payments on the premises or at jobsites, without regard to fault
                   Example – someone trips outside your building, pays medical bills regardless of negligence

Each of these coverages is subject to certain definitions, exclusions and limitations.


Any commercial operation that owns, rents, leases, borrows or hires automobiles or other motor vehicles is exposed to automobile losses resulting from owning, maintaining or using them.

The Business Auto Coverage Form is designed to respond to the needs of most commercial vehicle exposures and has numerous endorsements available to customize it to respond to special circumstances or requirements.  This form has several different coverage parts included.  These are:

  • Liability Coverage - provides coverage for property damage or bodily injury caused to another party by the negligent driving of an insured or their employees, while operating a company vehicle, or if their own vehicle, operating in the scope of their employment, for the benefit of the employer.  Even if the exposure is relatively simple, such as the office secretary driving her car to pick up supplies, the liability exposure is still significant because automobiles are capable of causing deadly results.
  • Medical Payments - Auto Medical Payments coverage applies to reasonable and necessary medical and funeral expenses, subject to the limit of insurance on the declarations. The primary reason for using it is to promptly pay an injured party's medical expenses from a covered accident.
  • Uninsured/Underinsured Motorists Coverage - Uninsured/underinsured motorists coverage compensates an insured for bodily injuries caused by drivers of uninsured/underinsured automobiles legally liable for the insured's injuries and is subject to the laws of each state or jurisdiction.
  • Auto Physical Damage - Auto physical damage coverage pays for damage done to your owned vehicles, subject to a deductible.  This coverage is generally separated into two different damage types, collision and comprehensive.
    •  Collision coverage is your vehicles collision with another vehicle or object.
    • Comprehensive (sometimes referred to as “other than collision”) is for damage from items such as hail, fire, theft, collision with a bird or animal.


The primary goal of any commercial insurance program is protecting the insured's real and business personal property. Regardless of the size of the business, tangible property usually represents a significant portion of its total assets. The Commercial Property Building And Personal Property Coverage Form developed by the Insurance Services Office (ISO) is an insurance industry standard for providing this needed coverage.

Coverage applies only to loss or damage that occurs at a definite place and time.


The National Council on Compensation Insurance, Inc. (NCCI) developed WC 00 00 00 A–Workers Compensation And Employers Liability Insurance Policy. It covers the insured's statutory liability under various state workers compensation laws or acts. It provides defined benefits to employees for injuries sustained or diseases contracted arising out of and in the course of their employment. All states have laws requiring such protection for workers and those laws prescribe the amount and duration of the benefits provided. Employers Liability covers an employer's common law or tort liability for injuries to its employees that fall outside the scope of the state laws or acts that are separate and distinguished from the liability imposed by workers compensation laws.

The policy provides the mandatory benefits prescribed and required by the various state laws for accidental work-related injuries that occur in the course of employment, subject to its terms and conditions. It must be emphasized that the injury must arise from and be related to the injured worker's job duties. Coverage also applies to the related costs for disease or death that occur as a result of the accident. If the employed worker’s injury is not compensable under workers compensation or occupational disease laws, Employers Liability coverage responds to the injured worker's allegations of negligence on the part of the employer, subject to its terms, conditions, limitations and exclusions.


Contractors' Equipment is a major property exposure for most contractors but other non-contracting businesses also use contractors' equipment in their operations. They may assume that their commercial property coverage forms and policies cover this equipment and in some cases they are right. However, that equipment is usually not covered when it is not on the covered premises described in the property coverage form or policy.


Long Term Care helps provide for the cost of long-term care beyond a predetermined period. LTC Insurance covers care generally not covered by health insurance, Medicare or Medicaid.  LTC Insurance generally covers home care, assisted living, adult day care, respite care, hospice care, nursing home and Alzheimer’s facilities.

Individuals who require LTC are generally not sick in the traditional sense but instead are unable to perform the basic activities of daily living, such as dressing, bathing, eating etc. Age is not a determining factor of the need of LTC and once a change of health occurs LTC insurance may not be available.


Annuities are investments that are tax-deferred.  Premiums and interest accumulate over the life of an annuity contract.  The accumulated value is paid out at a later date and taxed upon receipt.  A beneficiary is named by the owner to receive benefits in the event of the death of an annuitant.  There are many types of annuities.  Some annuities pay benefits based on interest.  Others include variable and index annuities that pay based on equity performance.


Investing for ones future is important. We offer investments through many mutual funds.  Investments can be in an IRA (Individual Retirement Account), Roth IRA, or after tax plans.

Securities offered through World Trend Financial Planning Services, LTD, 319-364-3041, Member SIPC and FINRA.  First Insurance and Financial Services is not an affiliate of World Trend Financial Planning Services, LTD.


Life insurance is an important part of financial planning, which provides a death benefit to the beneficiaries in the event of death. The benefit can be used to pay funeral expenses, replace loss of family income or pay off debts.

There are two types of life insurance: Term and Permanent.  Term Life Insurance provides coverage for a set period of time while Permanent provides lifetime protection.

Health insurance provides coverage for medicine, visits to the doctor or emergency room, hospital stay and other medical expense.  Policies differ in what they cover, the size of the deductible and/or co-payment, limits or coverage and the options for treatment available.

Health Insurance can be directly purchased by an individual or it may be provided through an employer.  Medicare and Medicaid are programs which provide health insurance to elderly, disabled or uninsured individuals.

Your most important asset is not your home, your car, your jewelry or other possessions. It’s your ability to earn a living. Think about it: All of your plans for the future—from buying a home to putting your kids through college, to building a retirement nest egg—are based on the assumption you will continue to earn a paycheck until you retire. But what would happen if those paychecks stopped? That’s where disability insurance comes in. It provides an income to you and your family if you are unable to work because of illness or injury.


One of the valuable services we provide to our farm customers is an Annual Farm Review.  There are many changes in the farming operations from year to year.  Fluctuations in the market value of grain, livestock and machinery can have a large impact on the amount of coverage on a farm policy.  The limits of insurance for the home, as well as outbuildings also need to be reviewed regularly.  Therefore it is necessary to send an annual review to our farm customers. The review provides a brief summary of the current policy along with a checklist including recommendations for the farming operation.


One of the valuable services we provide to our customers is a Tri Annual Review. There are many changes in a person’s life from year to year.  Whether it is adding an addition to your home, starting a family or a child has completed school and is living on their own. The review provides a brief summary of your coverage with our agency along with a checklist including recommendations for your consideration.



 One of the valuable services we provide to our business customers is an Annual Coverage Review. There are many changes in the business world each year. Our concern is that we keep current with your insurance needs. We need to know if you acquire new machinery, inventory of vehicles; or make other business changes that need to be reflected on your insurance program. Therefore it is necessary to provide an annual review to our business customers. The review provides a brief summary of the current policy along with a checklist including recommendations for your operation.